By Sarah Wills Photography
Find your confidence in front of the camera, showcase your personality, professionalism and pure talent, and give clients confidence in you with a branding photography shoot in Clapham and locations around London.
Get More Eyes on Your Business. Build Deeper Relationships. Position Yourself as the Go-To For Dream Clients
So you’re a woman in business. *Pause for applause*
Yes, you’ve done the thing and set up your own business. Bring out the champagne!
You’re looking at ways to reach more of the people who need your help by revamping your online presence like getting your website done or hiring a social media manager. All is going well until you get this message…
“Hey, can you send me some photos of you?”
Err…
You scroll on your Instagram looking for anything you could send them without cringing. All you find are Canva graphics, blurry selfies and many, many photos of your cat. (Who can blame you?)
- Do you skirt past the question and hope they forget? Unlikely…
- Do you send them your holiday photos from 2014? If you stand by your haircut from 10+ years ago…
- Do you bite the bullet and book a personal branding photography session to get professional photos? That sounds like something a successful business owner would do but it also sounds painful…
Did You Say Branding Photography Could Be Fun?
Look, I’ll put my hands up. I’m much more comfortable on the other side of the camera. I feel the conflict between wanting to be more visible online to connect with dream clients and feeling uncomfortable sharing photos of myself and taking centre stage.
That’s why the way I approach personal branding photoshoots prioritises your comfort so you end up with photos you love, are happy to use and help dream clients feel connected to you.
No to:
- Awkward poses
- The stuffy suit you almost forgot was at the back of your wardrobe
- Photos that don’t truly represent you so make it hard for clients to get to know you
Yes to:
- Candid shots
- Natural editing
- Taking time to get to know each other so I understand your vision and you feel comfortable with me
It’s my job to take the fear out of having your photo taken. As one of my clients said I make “this somewhat uncomfortable endeavour a very positive experience”. The end result is photos you want to share and make your clients want to work with you.
It’s More Than Just Photos
I could tell you so many stats about how valuable personal branding photography is to businesses in the digital age we’re living in such as:
Posts with images have 650% higher engagement.
People tend to remember 10% of what they read. But when paired with photos, they can retain 65% of what they read.
Articles with images get 94% more views than those without.
Basically, branding photography sets you up with a bank of photos you can use to boost the effectiveness of your marketing efforts.
We can’t forget about the human impact. Having photos you feel you look good in gives you more confidence to promote your business. The more visible you are, the more likely it is dream clients will find your business, stopping their scroll as your unique photos catch their attention.
They’ll feel more of a connection to you because they’ve seen your face and photos that communicate your personality, values and vision for your business. You’ll stand out and stick in their mind. From that personal connection grows trust, especially as your photos present you as a professional they can rely on to solve their problems. When they’re ready, you’ll be the first person they ask for help.
Sarah has been very kind and professional. She made me feel at ease and guided me very well to produce the best possible output from the session. I was camera shy and didn’t have any experience with posing for pictures, but Sarah has very kindly helped me every step of the way. Throughout our session she listened carefully to what I needed, provided appropriate guidance in terms of background, dress choice and poses.
ramakrishna
Choose Your London Branding Photography Service
Branding photography is one of the top tools in your visibility toolbox because a set of good brand photos instantly communicates who you are, what you’re like and the story and personality behind your brand.
Personal Branding Photography
for Entrepreneurs & Business Owners
A bank of photos that are true to you, elevating your website, building traction on social media and creating a strong personal brand that positions you as the go-to for your ideal client.
Corporate Branding Photography
for larger teams
A set of headshots, team photos and behind-the-scenes shots to share in your marketing that are consistent with your brand while also highlighting the individual personalities in your team.
I approached Sarah to take some professional headshots as she had taken some for some of my colleagues previously and they all looked great. The whole process was fab – booking, communication before the day, advice on what to wear and the shoot itself. I’ve never had my photo taken professionally before but Sarah made the whole process fun and really put me at ease. The option to have photos in two different outfits and in front of different backgrounds means I now have a wider range of pictures to choose from.
hannah
Sneak Peak Behind the Camera
- Clapham, the surrounding areas and the whole city of London are amazing backdrops for branding photography. I’ve listed some of my favourite London locations that more often than not make it onto the photoshoot location list.
- For useful insights on all things branding photography including breakdowns of previous photoshoots with clients read my blog.
- For updates on what I’m getting up to, follow me at Sarah Wills Photography on Instagram, LinkedIn and Facebook.
- Got a question about personal branding photography, I have an answer. Send your branding photography questions my way.
