by Sarah Wills
When Katherine Parkes reached out to me, she was looking for a personal brand photographer in London who could create relaxed and authentic imagery for her new website. Katherine wanted photos that truly reflected her business values and her personality—something much more natural and engaging than corporate headshots or generic stock photography. As she was launching a new website, it was essential for her brand imagery to align with her ethos and appeal to her target audience.
About Katherine
As the founder of Katherine Parkes HR, Katherine specialises in creating HR strategies for startups and growing SMEs across the UK. Her approach is people-focused, working with organisations that aspire to do HR differently. With expertise in primary care and service industries, she helps businesses to start their HR journey and offers strategic consulting to find the best option to deliver an effective HR service. She is skilled at setting up, developing and building new or existing HR teams. She is also dedicated to coaching and mentoring individuals stepping into the profession.
The Process
We began with a discovery call to ensure we were a good fit. This gave Katherine the chance to share her vision for the photoshoot and her goals for her website, and to get to know me and how I work. For me, it was an opportunity to learn about her business in detail and to understand how I could translate her passion for HR into visual storytelling. After our discussion, we planned a bespoke photoshoot designed to capture both professional and personal aspects of Katherine’s brand.
The Photoshoot
On the day of the shoot, we met in Primrose Hill, a stunning location that provided the perfect relaxed backdrop for outdoor portraits. We focused on creating natural shots that showcased Katherine’s approachable yet professional personality. To add variety, we also captured some behind-the-scenes images of Katherine at work.
By the end of the session, it felt like I’d known Katherine for years. We celebrated our successful shoot with a visit to Camden Market, indulging in a little shopping and a well-earned drink. An ideal way to wrap up the day. (And yes, I still regret not buying the cat top I spotted, it would have been purr-fectly on-brand for me as a crazy cat lady!)
The Results
Katherine’s new brand photos now take pride of place on her website, helping her connect with start-ups and businesses that value authentic, people-first HR solutions. The images capture her professional expertise and warm personality, creating a visual story that resonates with her audience and reflects her brand ethos.
Scroll below to view some more photos from Katherine’s brand shoot.
Sarah was a joy to work with from start to finish on my branding photoshoot. From the get go there was an ease with Sarah, and a relaxed vibe which helped turn something daunting to me into something exciting. She ensured that every box was ticked in preparation for our shoot and paid real attention to me, my personality and my brand so we could bring it alive. I am no natural behind the camera, Sarah made it fun and easy, and has a real talent for capturing images you might not consider yourself. It really is something I’ll remember fondly. I am beyond happy with the results and will no doubt work with her again as my business grows (as long as we can go back to Camden to get the cat top!)
Katherine Parkes
If you’re looking for a personal brand photographer in London who can bring your story to life, let’s chat! Whether you need images for a website, social media, or marketing materials, I specialise in creating natural, relaxed photography that reflects your unique business and personality.